Author and veteran political consultant and commentator Dick Morris is joining the lineup at Forecast 2020 with a special address that will focus on:
“Can Trump Win?” Is he a lock or a long shot? Who will the Democrats put up? How will he or she do? What events could upend all predictions?
So far, the political season has been a wild ride, with heated debate about whether or which Democratic challenger can beat Trump and what role the economy and other factors will play in the upcoming election.
Raising the questions…
What will all the drama and uncertainty mean for radio? How will that affect the tone and approach of on-air talk? And how will it impact the prospects for a political revenue windfall? According to WPP PLC’s ad-buying unit GroupM, political ad spending is estimated to rise to a whopping $9.9 billion, up $3.6 billion compared to the 2016 presidential election and well over double the spending in 2012.
That’s huge. How much of it might fall into radio’s coffers?
And while a good percentage will definitely go to social media, at what point might saturation on digital platforms find more dollars diverted elsewhere? Could radio benefit?
Being prepared means first knowing the landscape. Dick Morris is a genuine political pro, and he can help you get a sense of where this contentious, fascinating election cycle might be leading us.
“We are extremely pleased to have Dick Morris join us at Forecast,” Radio Ink EVP/Publisher Deborah Parenti said. “In what is certainly a most unusual political environment, his seasoned perspective should be of especially high interest to anyone trying to gauge where the future of the country and its economy may be headed.”
Morris is one of the best-known and most highly regarded political consultants in America. With his wife, Eileen McGann, he’s written 20 books — including 13 New York Times best-sellers — and he writes a nearly daily column that reaches half a million people via e-mail and hundreds of thousands more at dickmorris.com.
Morris famously provided the strategy that brought about Bill Clinton’s re-election in 1996, after Clinton’s party had lost control of Congress. He’s handled winning campaigns for more than 30 U.S. senators and governors and has led successful campaigns in a dozen other countries, including Mexico and Japan.
He currently tapes a daily short video on current events that he posts on dickmorris.com and e-mails to his 300,000 subscribers. He also records a 10-minute Facebook show, Deep 6 the Deep State, that draws over 150,000 views per day.
Dick Morris is a consummate insider and a prescient thinker who has, over the years, been called “the most influential private citizen in America” by Time Magazine and a “gleeful genius” by Newsweek. He and McGann predicted both the collapse of Fannie Mae and the stock market crash of 2008. And in October 2016, Morris predicted and accurately analyzed the surge that led to Trump’s election victory the next month.
It’s going to be a long ride to January 20, 2021. Here’s a chance to get some rare insights on how to handle the curves, and make the most of the new opportunities that will come with this unprecedented election.
November 20, 2019