SBS Promotes Maytorena In L.A.


Spanish Broadcasting System has appointed Eduardo Maytorena as Local Sales Manager of its Los Angeles market, which includes KLAX-FM–97.9FM La Raza and KXOL-FM Mega 96.3FM. Maytorena will continue to be based in Los Angeles and will report to Rachel Elster, SVP Sales West & Alessandra Alarcon, President of SBS Entertainment/LA.

Most recently, Maytorena served as Senior Account Executive in Los Angeles for SBS since May 2018. Previously, he was a partner at Mezcalifornian Films as co-writer, director, and producer of independent feature films. Prior to that he was Creative Sales Director of Radio Centro 93.9FM, as well as the Creative Sales & Marketing Director of Hoy Newspaper.

“Eduardo is the consummate ad sales executive and one of the most driven and creative leaders on our sales team in Los Angeles,” said Albert Rodriguez, COO of SBS. “He’s a professional of the business who comes to the role with passion and deep experience that will elevate how we serve our clients in the area.”


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