Entercom has entered into a content distribution deal with The Action Network, a betting and fantasy sports content provider. The partnership will feature content on Entercom’s 35 all-sports stations and digital content on the Radio.com Sports Digital Network.
As part of the partnership, afternoon drive shows across Radio.com sports stations will feature “The Action Network Daily Flash,” short-duration updates of that evening’s betting odds. The reports will be delivered on Mondays, Wednesdays, Thursdays, and Fridays throughout the regular season. In addition, weekly versions of “The Action Network Flashes” will be included within the streams of broadcast sports stations Wednesdays through Saturdays to lead into weekend games. Contributors from The Action Network will also call into Radio.com sports stations on Thursdays and Fridays throughout the season to discuss sports betting headlines and the latest betting lines for that weekend’s games.
