Jay Hicks has been appointed Program Director for Entercom’s Rhythmic Hits station WPGC 95.5 FM (WPGC-FM) in Washington, DC. Hicks joins Entercom from Buffalo where he served as Brand Manager for WBLK-FM and WBUF-FM. Prior to that, he was PD for WGPR-FM in Detroit and WQHH-FM in Lansing, MI.
“From the beginning, we were seeking a creative visionary with an appreciation for WPGC’s rich history in the DC market,” said Phil Zachary, SVP and Market Manager, Entercom Washington, DC. “Jay pays respect to the station’s past while clearly comprehending the present competitive landscape in one of America’s most spirited urban radio battles. He’s ideally suited to lead our veteran air staff.”