Pacific Gets a New GM


Pacific Media Group has promoted Sherri Hamamura Grimes to Vice President and General Manager of its Maui Radio Operations. Grimes replaces Pamela Tsutsui who retired in 2018. Grimes most recently served as the company’s director of promotions.

Grimes said, “I have a lot of thoughts that come up daily through many years at Pacific Media Group and perhaps it’s now putting more action behind those thoughts.   Mainly what I recognize is we have a loyal staff with real passion. The majority of us have been in the industry for 10 to 30-plus years, and with the same stations–that alone says a lot. I am honored to be a part of a company that is surrounded with such a talented staff.”

Grimes is from Kauaʻi where she began her career in radio with KUAI AM. Grimes moved to Maui in 1990 and worked for Maui Radio Group (Elkin’s Broadcasting), which was purchased by PMG in 1999. For nearly three decades, she has been the company’s top sales performer and revenue setter. Aside from her career in radio, Grimes has been Director of The Maui Fair since 2004.


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