John Sebastian thinks it can because he says of The Wow Factor. “The Wow Factor will attract multi-generational (family) listening, meaning that listeners both younger and older will find it appealing.” That’s what Sebastian told Richard Wagoner of The Los Angeles Daily News who wrote a column about Sebastian’s idea.
Sebastian tells Wagoner that demo is getting the short end of the stick when and radio stations are missing out on a lot of revenue. “Sure, there are stations that boomers listen to, but that’s more of an accident. Most stations try to attract a younger audience, some go for an older audience, and boomers will tend to listen to those stations because they like radio and it’s the best they have. But no one programs directly to them. And yet they are the group most loyal to radio.”
In The L.A. Daily News column Sebastian says his eclectic Wow Factor format is a wide variety of music boomers grew up with that has never been heard before on the radio. “Top-40, AOR, classic rock, smooth jazz and country are all part of the mix.”
Sebastian says the 75 million boomers hold 70% of the wealth in the United States, account for 42% of consumer spending, and radio has stopped trying to attract them. He claims these advertiser categories are ripe for the 55-72 demo if radio paid more attention to them: Upscale auto dealers, banks, investment companies, insurance companies, upscale restaurants, vacation clients, retirement homes and communities, senior care, specialty physicians, plumbers, handymen.”