iHeartMedia San Antonio has named Victor “Tito” Caballero PD for 104.5 Latino Hits. Caballero will report to Chuck Knight, Region VP of Programming for iHeartMedia Austin/San Antonio. He has been the station’s Creative Director and afternoon drive host since December 2018. He has also served as President of Futuri Media, Head of Latin Programming for Slacker, and held on-air positions in LA, Dallas, and San Diego. He began his career at KRIO FM in San Antonio.
“Victor brings an extensive format expertise and a rich programming history to the Program Director position at 104.5 Latino Hits,” said Chuck Knight. “As a San Antonio native, he has an intimate knowledge of what listeners want. He’s been an integral part of our team and has built an amazing relationship with listeners during the afternoon drive. We’re thrilled for what’s ahead for the 104.5 Latino Hits brand and listeners.”
