Which Advertisers Dominated Radio?


According to Media Monitors, through the first six months of the year, Home Depot, GEICO, Liberty Mutual and McDonald’s ran the most commercials on radio respectively. However, auto was also very dominant. Let’s look at the details.

Media Monitors says there’s definitely a car theme running through the latest advertiser ranking. The top advertising categories are all related to driving: automotive dealers, insurance providers and fast casual-quick service restaurants. Local car and truck dealers led the way with the highest number of spots (7,659,729).

The insurance provider category ranked second on radio airing 5,280,802 commercials.

Top 10 Advertisers
Home improvement advertisers, who advertised heavily in the spring, have held onto their top 10 spot in the rankings. In radio, the home centers & hardware store category has the fewest number of advertisers within the Top Ten on Radio (277) and ranks eighth for the number of instances. Yet, Home Depot, which tops the list of top radio advertisers, accounts for more than half of the spots aired in the category. The retailer was responsible for 1,777,560 instances. Meanwhile, its competitor, Lowe’s, ranked third.



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