Entercom has launched FireLane on RADIO.COM and on KAMP 97.1 HD3 in Los Angeles. The station is dedicated to curated DJ mixes. Listeners can tune in to a different curated set of mixes daily, which will be announced via social media. Jeremy Reyes, known as DJ Jeremiah Red, is the station’s PD.
“Currently, we’re living in a world where music tastes have collided and consumers are more interested in the authenticity of the music blend rather than the genre,” said Jeff Federman, Regional President, Entercom Southern California. “I have to credit a member of our team for suggesting the development of a station that encompasses today’s ‘festival tent’ feel with rhythmic, dance, hip hop, and EDM all being represented.”