U Of Wisconsin, iHeart Extend Deal


University of Wisconsin Athletics has extended its broadcast agreement with iHeartMedia’s Madison and Milwaukee markets. NewsTalk 1310 and WIBA FM 101.5 will continue to serve as the Badgers’ flagship radio stations through the 2023-2024 athletic season. The extended five-year agreement officially kicks off with the 2019 football season, marking the 25th season for the partnership.

Game coverage on both stations will include all football and men’s basketball broadcasts. In addition, NewsTalk 1310 will continue to carry all men’s hockey games. All women’s basketball, volleyball, and hockey games will be heard on The Big 1070 AM in Madison.

iHeartMedia’s new home for the Badgers in Milwaukee is 97.3 The Game along with The Big 920. Both stations will simulcast all football and men’s basketball broadcasts as well as men’s hockey and a select number of women’s basketball games. The agreement also includes an extension of the Badger Sports Network agreement with iHeartMedia stations in Eau Claire, Wisconsin.

Fans can also tune in to hear the coaches radio shows each week featuring Head Coach Paul Chryst during football season, Head Coach Greg Gard during men’s basketball season, and Head Coach Tony Granato during men’s hockey season.

“We have enjoyed a tremendous partnership with the Badgers and are thrilled to continue it for the next five years,” said Jeff Tyler, Division President for iHeartMedia. “Badger sports are part of the fiber of our radio brands in Madison, as the flagship, as well as Milwaukee and Eau Claire. We are honored to be the home and voice for the outstanding student athletes, coaches, and fans.”


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