LIfestyle brand SoulCycle has teamed up with SiriusXM to launch the SoulCycle music channel, dedicated to playlists created by SoulCycle’s instructors, including top artists and songs from SoulCycle classes nationwide, mixed with instructors sharing inspirational messages on mindfulness and healthy living. SiriusXM will also livestream the brand’s Sound by SoulCycle concert series, which has been headlined by Ciara, The Chainsmokers, Louis the Child, and Elley Duhé. The next concert will feature Mark Ronson in August in New York.
Pandora will also feature elements of SiriusXM SoulCycle.
”Wherever you live, this new channel will allow SoulCycle riders to extend their experience throughout the day, and for those who are uninitiated, to get a taste of what it’s like to be part of this high-energy, inspired community,” said Scott Greenstein, SiriusXM’s President and Chief Content Officer. “SoulCycle has an incredibly devoted fan base nationally because of its great lifestyle program fueled by outstanding music playlists and classes led by dynamic, inspiring instructors. Listeners can now get their SoulCycle fix any time of day and wherever they are.”
SoulCycle Radio is scheduled to launch later this summer on SiriusXM channel 4 and through the SiriusXM app on smartphones and other connected devices.