When you have the kind of scale iHeartMedia has you can score big wins like this one. iHeart is partnering with Paramount Pictures to help promote the release of the new film Rocketman, in a big big way.
The promotion kicks off with an hour-long on-air radio special with Elton John Thursday at 5 p.m. ET/PT. The superstar singer will introduce his favorite hits of all time and share stories on over 120 iHeartRadio AC, Hot AC, Classic Rock, and Oldies stations.
Leading up to the radio special, snippets from the exclusive special will be featured in iHeartRadio’s Icons: Real Talk with the greatest minds in music and culture podcast hosted by Disgraceland’s Jake Brennan.
