Adam Ralston has been named VP of Marketing for iHeartMedia Boston. Ralston is a Boston radio marketing veteran with more than a decade of experience. A majority of his 17-plus-year career has been spent in Boston, overseeing a variety of popular Boston stations including WAAF, WRKO, WKAF, and WEEI.
“Adam’s leadership, programming, and sales strategy, event experience, knowledge of the market, and long history of success, coupled with his strong local relationships, stood out and I know he is the perfect fit,” said Dylan Sprague, Vice President of Programming for iHeartMedia Boston. “I’m thrilled to have him lead our best-in-class marketing team and contribute to our brands’ ongoing success.”
“It’s an honor to join this incredible team of media and marketing professionals here at iHeartMedia Boston,” said Ralston. “I look forward to immersing myself in the fantastic culture, creating top-of-the-line marketing strategies and contributing to these iconic brands and franchises.”