Second Street — purveyors of the audience engagement software platform of the same name — announced the acquisition of Niche Media. Niche Media runs events dedicated to helping niche publishers generate new and additional revenue. Second Street’s main goal with this acquisition is to help Niche Media maintain and grow. Niche Media will remain its own independent entity.
“I have been an attendee and fan of Niche events for over a decade,” said Matt Coen, co-founder of Second Street. “We think very highly of the Niche portfolio of events and the Niche community that Carl Landau has built over nearly 20 years. We’re privileged to become stewards of this great resource to the industry and delighted to have the opportunity to work with the Niche team.”
“I’m super excited to be part of Second Street Media,” said Landau, who will stay on at Niche Media, along with VP of Marketing and Programs Kristi Dougherty. “I’ve known Matt Coen for over 10 years, and admire what he and co-founder Doug Villhard have built.”
Terms of the deal were not disclosed.