Nielsen Teams With Reatro Software


Reatro Ventures announced on Wednesday its affiliate relations software, ARC, has officially become a recognized software solutions provider of Nielsen data. The new relationship allows users of ARC to access Nielsen data for radio stations across America directly inside the web-based platform with no need for server-side updates or reporting.

Reatro Ventures founder Jason Bailey spoke about the new relationship he’s carved out with Nielsen. “ARC was already the most amazing affiliate relations software on the market, but now adding Nielsen data directly on each station’s page makes it that much cooler. We’re thrilled that our friends at Nielsen have welcomed us into their network of providers to help an industry craving change.”

Reatro says its software allows users to search every radio station in the country, access personnel information, coverage maps, generate/edit and sign digital contracts with affiliates, run barter and cash revenue analysis, and keep track of performance and opportunities with a CRM designed specifically for radio. ARC clients include The Bob & Tom Radio Network, Colbert Media Group, and Megatrax.

For more information, contact Ian Steel at [email protected] or visit


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