Sports betting is a boom category for radio advertising and one company has made a key move to enhance its progress. Gambling info outfit Vegas Stats & Information Network has named media industry maven Dan Mason as the company’s Chairman. The former President and CEO of CBS Radio will work closely with VSiN’s management team to capitalize on the emerging growth and partnership opportunities in the sports betting and media space.
“There are few media executives with both the experience and reputation that Dan brings to the table,” said VSiN founder and CEO Brian Musburger. “He’s already brought invaluable guidance to our team as a senior adviser and investor, and we look forward to having even greater access to his unmatched depth of knowledge and relationships in this industry. We’re thrilled to work even more closely with this consummate leader and better leverage his C-level expertise to build on and accelerate the recent growth we are experiencing at VSiN.”
“Brian and his team have caught lightning in a bottle here,” said Mason. “Besides establishing itself on the satellite platform, recently extending its agreement with SiriusXM, VSiN has made tremendous inroads into the OTT space with Sling TV and fuboTV, as well as growing its own subscription offerings. We will now look to further expand our reach across video and audio channels, including terrestrial radio where sports have thrived for decades.”
I watched a show a few times on the NESN network. To be quite honest, the show is for those who know little about gambling and betting.For professionals, not so much. Howard and the other guy, have the gift of gab, but they bring little to the table.My opinion of course.