Entercom has entered a multi-platform partnership with community-based traffic and navigation app Waze. The partnership scales across broadcast, digital, and streaming with app integrations on both Waze and Radio.com. As part of the deal, Radio.com will be integrated into the Waze app, allowing Waze drivers to seamlessly access the full range of Radio.com content.
“This partnership is a strategic move that offers both Waze and Radio.com users an enhanced experience,” said J.D. Crowley, Chief Digital Officer, Entercom. “We are the fastest-growing digital audio app in the country and we are pleased to join forces with Waze to bring our app and its unmatched content offering to Waze’s large community of drivers.”
“Partnering with Waze will allow us to offer more powerful real-time traffic updates to our audience,” said Fred Bennett, SVP and GM, Entercom. “By integrating new technologies into our on-air and digital traffic reporting, we will be able to better serve our communities and continue to offer them the most robust local traffic information they need to plan their day.”
