The advertising tracker/forecaster outfit has been making management changes which include the promotion of Jim Brown (pictured) to the role of President and Colby Atwood transitioning to Executive Director and Senior Advisor. Brown joined Borrell in 2011 as Sales Director. Prior to Borrell, he worked for the Virginian-Pilot Media Companies as Director of Business Development.
“These changes were triggered in part by the retirement of Kip Cassino in 2018 as our Senior Vice President of Research, and by a high level of confidence in Jim Brown’s ability to take a greater leadership role,” said Gordon Borrell, CEO. “Colby Atwood and I have guided the company from its formation 18 years ago to two acquisitions in 2006 and 2010. It has a great deal of potential to grow even more in the coming years, and we’re confident that both Jim and Corey are the ones who can make that happen.”
“I’m proud to represent our company and I’m excited for our future and that of our customers,” Brown said. “The local media landscape continues to be transformed by technology and consumer behavior. Providing the local market insights and perspective will continue to be a hallmark of our brand.”