And sell more advertising. So the online retail giant has launched a new ad-supported music-streaming service. The free service will be available to customers with Alexa devices who don’t subscribe to Amazon Prime. Prime members already have limited access to Amazon’s music library.
Amazon’s new service will include playlists called “Pop Culture,” ’80s music and country,
Amazon’s ad revenue was $10.1 billion in 2018. This is a new way for them to grow their piece of the advertising revenue pie.