The 4K 4Charity Fun Run held at the 2019 NAB Show raised more than $68,000 for Girls Who Code, a national non-profit organization working to close the gender gap in technology and to change the image of what a programmer looks like.
The run brought cumulative 4K 4Charity gross proceeds to more than $1 million, and broke previous records with more than 735 individuals registered.
The next 4K 4Charity event will be held on September 14, 2019, during the IBC Show in Amsterdam. More details and contact information for potential sponsors are available here.
Momentum continues to grow for the media industry’s only 4K run held to raise awareness and funding for increased diversity and inclusion. Overall registration was up more than 30% percent over the 4K 4Charity Fun Run held at the 2018 NAB Show, while the number of runners and walkers on the course increased by 33% percent.
Runs are also held in Portland, Oregon.