On Thursday, SiriusXM and Pandora unveiled Pandora NOW, a music channel created for both SiriusXM subscribers and Pandora listeners. Pandora NOW features new music delivered uniquely to both SiriusXM and Pandora audiences. For SiriusXM listeners, Pandora NOW will be presented as a new curated channel (Channel 3), while Pandora users can experience Pandora NOW music as an interactive station with song skipping and thumbs up/down rating, or as a continually updated playlist for Pandora Premium subscribers.
The music played on Pandora NOW will be uncensored across all genres, including Pop, Hip Hop, R&B, Dance, and Latin.
“Pandora NOW will be an amazing new experience for both SiriusXM and Pandora listeners,” said Scott Greenstein, President and Chief Content Officer, SiriusXM. “We’re excited to combine, for the first time, the wealth of Pandora listener data with the proven curation expertise of our SiriusXM team to give our combined 100 million listeners a truly unique and unprecedented listening experience. Not only will Pandora NOW give listeners exclusive, up-to-the-moment access to the music people are streaming on Pandora the most, but it will let music fans influence which songs are played.”