Up North Radio’s Classic Hits station WBZX/Big Rapids, MI (B103.9) is about to welcome Brian Holmes for afternoons. Holmes is best known for his 10-year run as APD/night guy at WSNX in nearby Grand Rapids, from 2005 to 2015. Holmes will also serve as an account executive for WBZX and Up North cluster-mates Classic Rock WCKC/Cadillac-Big Rapids (107.1 The Drive) and Top 40 WCDY/Cadillac (107.9CDY).
“Brian is the rare combination of talent and true passion for great radio, and after 20-plus years of friendship and lots of great history, I’m thrilled that we get to reunite at our very own company,” said Up North Radio co-owner Dom Theodore. “This is going to be some of the most fun we’ve had in years!”
Up North Radio General Manager Jen Theodore added, “Brian is a high-impact personality who will be a great addition to the Up North Radio family. He understands the creative culture and commitment to true local radio that we are building here, and I’m thrilled that he’s teaming up with us.”
