It’s called Influencer Series: Sports and Entertainment and high-profile executives from those fields will participate in in-depth discussions on strategies for success in an era of increasing competition. The series will take place April 8-9 in the North Hall of the Las Vegas Convention Center.
The conference will focus on building and sustaining a franchise, strategies for attracting new viewers, business models powering ticket sales and live events, and updates in content development.
It will also explore various aspects of sports programming and promotion, with emphasis on soccer and the Olympic games. The participants include NBC Sports Group Chief Marketing Officer Jennifer Storms; Los Angeles Football Club Executive Vice President of Brand and Community Rich Orosco; NBCUniversal Telemundo Enterprises Chief Marketing Officer and Executive Vice President Mónica Gil; Director of Digital Engagement at the F.A., Russell James; Facebook Product Management Lead, Co-Watching Products Erin Connolly; and NBCUniversal Telemundo Enterprises Executive Vice President of Sports Content Eli Velazquez.
The complete list of sessions is available here.
