Catering To The Car At NAB Show

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If you’re not already excited about next month’s NAB Show, this should do the trick. The “In-Vehicle Experience” is a new exhibit located in the North Hall of the Las Vegas Convention Center. The area will feature a combination of educational sessions and live demonstrations that showcase content development, delivery, and monetization opportunities related to connected vehicles.

See all related sessions HERE.

“As automobile technology evolves towards autonomy and even more advanced forms of transportation, vehicles are becoming the next frontier for content distribution,” said NAB Executive Vice President of Conventions and Business Operations Chris Brown. “At NAB Show, we are creating a forum for media companies and automobile manufacturers to discuss and collaborate on the future of in-vehicle entertainment that maximizes the consumer experience and leverages the ‘passenger economy.’”

On Monday, April 8 in a Main Stage session titled “Autonomous Cars and Amazing Experiences: Safety, Content & Connectivity,” panelists will discuss technology enabling the future of content consumption in autonomous vehicles and the related security considerations.

The 2019 NAB Show will be held April 6-11, with exhibits April 8-11.

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