Triton Digital has been selected by Belgium’s leading commercial media company, MEDIALAAN – de Persgroep Publishing, to power the delivery, monetization, and measurement of its streaming audio content.
“We are convinced of the power of digital audio. As a group, we are investing heavily in various digital radio initiatives,” said Olivier Van Zeebroeck, Digital Director at MEDIALAAN. “The partnership with Triton will help us to strengthen, grow, and commercialize our digital audio strategy for years to come.”
“We are pleased to provide MEDIALAAN – de Persgroep Publishing with the tools they need to continuously innovate for their consumers and advertisers,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton. “The forward-thinking approach of MEDIALAAN to digital audio will undoubtedly enable them to grow their audience and increase their revenue, as audiences around the world increasingly rely on streaming audio to consume their favorite content at a time and place of their choosing.”