iHeartMedia has acquired Athens, Greece-based online audio technology company Radiojar Information Technology. Radiojar is a centralized, cloud-based audio playout platform. The company was purchased by iHeartMedia subsidiary RCS. As part of the acquisition, Radiojar will also continue to provide tools that allow independent podcasters, radio stations, and individuals to instantly create their own radio stations and broadcast from anywhere in the world.
“We are always looking for next-generation technologies and services that can complement the overall audio ecosystem,” said Rich Bressler, President, COO and CFO for iHeartMedia. “We recognize that broadcast radio has a very unique set of programming tools that make listening a smoother and more enjoyable experience. These new capabilities will allow for the seamless nature that has only been available on radio to transition to other audio mediums, including digital stations and podcasts.”
“Complementing our recent announcements about our cloud-based scheduling, playout and disaster recovery services, this acquisition will help RCS bring an even wider range of sophisticated online broadcast tools to our customers,” said Philippe Generali, President and CEO, RCS. “In the near future, using cloud-based technology, it will be possible to launch a brand-new radio service across broadcast and digital within minutes of the original idea. The ultimate ‘pop-up’ radio station, if you will.”
