Crossover Media Group has added ad-sales duties for talk host Nancy Grace’s two-hour show Crime Stories with Nancy Grace, airing 12 noon ET on SiriusXM Triumph, Channel 111. Via the agreement, with Red Seat Ventures, CMG will also handle ad sales and sponsorship support for the show’s social-media channels.
“Nancy has that rare storyteller’s ability to connect with audiences,” said Sue Freund, Crossover Media Group Sales managing member. “The addition of Crime Stories with Nancy Grace places CMG in an even stronger position to offer marketers access to hard-to-reach female demographics with proven national personalities.”
“Nancy’s audience and brand now extend across multiple platforms, and we needed a partner that not only understands but has experience with the cross-media marketplace and the needs of marketers and media buyers,” said Christopher Balfe, CEO of Red Seat Ventures.