SpotQ and KMG Networks, a division of Krantz Media Group, will bring the feedback system provided by Sensory Logic to radio groups, market clusters, and radio stations. Advertising sales will be handled by Premiere Networks.
Sensory Logic by SpotQ is a proprietary feedback system that ensures engaging, effective radio commercials by offering emotional insights based on 20 years of market research for over 50% of the world’s top 100 consumer-oriented companies.
“In addition, Dan Hill the Founder of Sensory Logic has created a webinar called WriteToEngage.com, that within 30 minutes teaches the copywriter the 18 principles of writing engaging commercials,” said Jerry Lee, CEO of SpotQ. “Plus, I am delighted that Gary Krantz and KMG are now offering this service on a barter basis!”
“Jerry and I have worked together for years as the long-term owner of WBEB-FM. Two years ago, we formed a partnership with (KMG current client) Studio Center,” said Gary Krantz, Founder & CEO at KMG. “I’ve watched him personally apply his intelligence, passion and resources to improve the level of commercial creative for the radio industry and our clients.”
Interested parties can contact KMG Networks at 646-573-6800 or by email at [email protected]. For sales inquiries, contact Premiere Networks at 818-377-5300.
