Susie Hedrick is vCreative’s new President and Chief Operating Officer. Hedrick has 25 years’ experience in TV, radio, and digital. Hedrick will lead sales and operations while also directing the company’s finance and administrative functions. Hedrick joins vCreative from WideOrbit where she was SVP of Sales for North America.
Hedrick will report directly to vCreative’s CEO Jinny Laderer who said Hedrick is the complete package. “She understands the business, the technology, and she has built an incredible career bringing successful products to market. Beyond that, Susie has earned the trust and respect of her peers in both the broadcast media and technology sectors.”
Hedrick added, “What I found most compelling about vCreative was its undisputed leadership in their space. The internal workflow solutions have become mission-critical for stations. Jinny and I share a passion for products that have the power to transform business operations and for executing flawlessly in a customer-driven environment. I am looking forward to working with the talented vCreative team to deepen and extend the value that we provide to our customers.”
