The audio branding and jingles outfit has added Dave Bethell, Creative Director/New Business Development and Chris Stevens, VP, Affiliate Management. Bethell and Stevens will report to Greg Clancy, GM/VP Creative at TM Studios.
Bethell is a prolific composer of contemporary format jingles around the world, as he has written radio IDs for BBC Radio and Capital FM in the UK, plus Smooth FM in Australia. He will write custom jingle packages at TM and will be the creative force behind TM’s Contemporary Evo brands. Stevens, who previously served as TM’s Senior Regional Sales Manager from 2002-2015, returns in an elevated role as VP, Affiliate Management.
“Both of these guys truly understand the art of sung jingles and they know that jingles are the most effective branding tools on the radio,” says Clancy. “These moves ensure that programmers are given VIP treatment in their search for the perfect sounds for their stations. Our creatives will be involved in every step of the process.”
