iHeartLatino head Enrique Santos gives us a peek inside how iHeart has taken on the Latin music lover and Spanish-language audio content consumer by speaking with Radio + Television Business Report Editor-in-Chief Adam R Jacobson.
In just a few years’ time, iHeartMedia and its Chairman and Chief Creative Officer for iHeartLatino, Enrique Santos, have done a formidable job of establishing iHeartLatino as a legitimate brand among Hispanics in key markets across the U.S.
With content in English and Spanish over the air and via podcasts, in addition to events and concerts, iHeartLatino is far more than a group of radio stations offering music, entertainment, and information.
In this fresh Hispanic Radio Podcast, Santos serves up a plateful of insight and a peek inside how iHeart has taken on the Latin music lover and Spanish-language audio content consumer by speaking with Radio + Television Business Report Editor-in-Chief Adam R Jacobson.
