Roque To Manage SBS’s Puerto Rico Market

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Spanish Broadcasting System have appointed Victor Roque Vice President and General Manager of the Puerto Rico market, La Mega 106.9FM, La Nueva 94FM, Zeta 93FM, Play 96.5FM, LaMusica App, and MegaTV. Roque will continue to be based in Puerto Rico and will report to Albert Rodriguez, COO of SBS. Most recently, Roque served as VP of Sales in Puerto Rico for SBS. Previous to that he served as New Business Development Director for SBS Puerto Rico for 11 years. Prior to SBS, he served as New Business Director for San Juan Star newspaper and Covenant Media.

“Victor is the consummate ad sales executive and one of the most driven and creative leaders on our sales team in Puerto Rico,” said Albert Rodriguez, COO of SBS. “He’s a veteran of the business who comes to the role with passion and deep experience that will elevate how we serve our clients in the area. Puerto Rico is a highly competitive market and Victor is the kind of sales leader our team needs to meet the rapidly changing advertising landscape. His understanding of our diverse audience will ensure we continue to push barriers while delivering strategic results to make a lasting difference with our clients.”

Roque is an established recording artist, with a leading band named “Victor Roque y La Gran Manzana,” which formed in New York in the 80s. He has several Spanish-language hits.

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