Replacing the La Tricolor format, Entravision launches La Suavecita on KRZY-FM (105.9). La Suavecita is a Grupero/Cumbia format, targeting women 25-49 and adults 25-54.
Entravision President and COO Jeffery Liberman said, “Entravision is dedicated in bringing the most up-to-date, fresh content to our audiences, and we believe our listeners in the Albuquerque market will enjoy the new La Suavecita format. With its enhanced programming lineup, advertisers will have the opportunity to target our dedicated audience to connect and build their brands with.”
The new lineup at the station will include:
– Morning Motivation With El Genio Lucas | Monday – Saturday 5 a.m.–11 a.m. MT.
– Mid-Day Positivity with Piolin | Monday–Friday 11 a.m.–3 p.m. MT.
– Afternoon Comedy with Erazno y La Chokolata | Monday–Friday 3 p.m.–8 p.m. MT.
– Soccer Excitement with Futbol De Primera | Monday – Friday 8 p.m. – 9 p.m. MT.
– Evenings with Mayra Berenice | Monday–Friday 9 p.m.–1 a.m. MT.
