Lori Burgess takes up the newly created position of Chief Digital Content Officer with Beasley. She’s been serving as the company’s integrated marketing strategy consultant since May of 2017. Burgess’ portfolio includes more than two decades in the publishing industry working for iconic brands such as The Hollywood Reporter, Prevention, Conde Nast’s Mademoiselle and House & Garden, Elle, Seventeen, and Niche Media.
“We are embarking upon an exciting business transformation, one focused on content excellence and proficiency across all media platforms,” said Burgess. “This expansion will allow our on-air talent to enhance their local market presence, fostering deeper and more engaged relationships with audiences and advertisers alike.”
“Lori has proven time and time again since she joined our company that she has what it takes to lead the company’s digital content strategy into the future,” said Beasley Media Group Chief Executive Officer, Caroline Beasley. “It is a privilege to have her on our team. I look forward to Lori expanding our digital footprint with unique and exciting content opportunities that complement Beasley Media Group’s core business.”