Hetal Patel has been named Executive Vice President of iHeart’s SmartAudio Intelligence Insights. Patel will report to Brian Kaminsky, President of SmartAudio and Analytics Group for iHeartMedia. Patel brings over a decade of consumer insights and research experience to her new role, most recently as Head of Sales Research & Insights for Vox Media. She previously spent four years as a key member of iHeartMedia’s research team, moving up the ranks to become VP of Research, Insights & Analytics. Patel has also held positions at Radius GMR and KPMG Nunwood. She started out in media in 2006 as a research executive for The Nielsen Company based in Mumba, India.
“With our groundbreaking tools like SmartAudio® and SoundPoint, and our recent acquisition of Jelli, iHeartMedia products and new capabilities are transforming how advertisers reach their core audiences,” said Kaminsky. “We’re thrilled that someone with Hetal’s extensive research background and intimate knowledge of iHeartMedia will be playing such a key role in developing our next generation of data driven advertising, attribution and ad effectiveness products.”
“It really is the golden period of audio,” said Patel. “I am thrilled to be returning to iHeartMedia where data and consumer are genuinely front and center, which means working on truly disruptive and future ready research initiatives designed to address the client and marketplace needs. It’s truly humbling and an honor to be a story teller and voice for iHeartMedia.”
