Rep firm Gen Media Partners has purchased Regional Reps and The Tacher Company. The acquisitions come on the heels of Gen Media Partners’ recent purchase of the Sun Broadcast Group Network bringing Gen’s roster of radio stations it represents to 4,000.
Greg Tacher and Joe Costello of The Tacher Company and Jeff Slivka of Regional Reps remain with their respective companies and will take on expanded roles with Gen Media Partners.
Chief Executive Officer Kevin Garrity said, “With the addition of these two heritage firms, we strengthen our voice on the national level for the independent broadcasters we represent. With the increased scale and reach, we can develop more national opportunities and generate more agency business for our independent radio partners, while we continue to provide the exceptional service and support that are our hallmark. I’m excited to welcome Regional Reps, The Tacher Company, and the radio stations they represent to the Gen Media Partners family.”
Outgoing Chairman of Regional Reps, Stuart Sharpe, said, “Building on the foundation created more than six decades ago by founder Leonard Auerbach and his colleagues Don Hays and Jack DeHaven, today’s Regional Reps team continues aggressive, in-person selling on behalf of its radio stations and high-quality service to advertising agencies and their clients. Combining Regional Reps’ sales and service capabilities in medium and smaller radio markets with Gen Media Partners’ resources and strength in larger markets will provide more stations with more sales opportunities and media buyers with more incentives to invest in local radio.”