Mobile app developer RadioMax says it will now offer single app options to independent stations that include its Smart Ad technology. An example of the technology might involve an ad playing that refers listeners right to the station app with, perhaps, a chance for the listener to win a prize or get a discount on product. Something similar can be done with a station contest.
“Our number one goal is to drive new listenership, enhance the current listener experience, and generate more revenue for our partner stations,” says John Wanzung, CEO of RFX Group, Inc. “And the platform we have created specifically for the independent radio community is suited perfectly to connect customers to stations, and to help grow traditional, digital, and native advertising into new revenue generating opportunities.”
See a demo video of smart ads.