For the third week running, the big-box home improvement giant has topped the Media Monitors list for radio advertisers. Last week, the company ran 41,207 spots nationwide, just edging out familiar rival GEICO with 41,025. Online retailer eBay rose from fifth to third position with 31,483 total ads run. Completing the top five were JC Penney (27,559) and Macy’s (26,329). Two big movers were Sprint, which went from 18 the previous week up to the seventh slot, and Diamonds Direct, which jumped from 19 to nine.
