Sun Broadcast Group and Sun Latino have launched beIN XTRA on over 40 stations across the U.S. beIN XTRA, a daily Spanish-language feature of the most important soccer news of the day, can now be heard across America in major markets, including Miami, Dallas, Fresno, and San Antonio. beIN SPORTS is a global network of sports channels with USA broadcast rights that include the Spanish LaLiga, French Ligue 1, Turkish Süper Lig, Copa del Rey, and Coupe de France.
“The launch of beIN XTRA on Sun Broadcast Group continues our commitment to making our world-class sports coverage accessible to as many fans as possible,” said Antonio Briceño, beIN SPORTS’ Deputy Managing Director for the U.S. and Canada. “As a network led by, and created for, passionate soccer fans, providing sports coverage to radio listeners nationwide allows us to further satisfy this audience’s passion for the game and facilitate easier access to our content on platforms that are convenient for them.”
Rich O’Brien, VP of Programming and Affiliate Relations, said, “beIN SPORTS was an obvious choice for SBG, as we are expanding our offering for 2019. It is a great complement for Sports, News, and Talk stations, especially considering the impact of beIN’s television footprint already in place. As sports fans ourselves, we are very excited to be able to welcome beIN SPORTS into our family.”
For more information on beIN SPORTS contact [email protected] or call 305.774.4166.
