Horizon Teams With Jelli For Programmatic


Jelli says Horizon Media is partnering with Jelli’s demand-side platform SpotPlan as the first media agency to power all of its programmatic radio ad buying operations for several of its clients agency-wide. Horizon Media has also extended its use of SpotPlan to activate audio upfronts on behalf of clients. Via SpotPlan, buyers have access to iHeartMedia and Katz Expressway marketplaces, representing 2,300 radio stations across the U.S.

“We continue to see significant value in SpotPlan’s planning and buying capabilities coupled with the opportunity to align our clients with relevant audience segments through iHeart’s Smart Audio marketplace,” said Lauren Russo, SVP, Managing Director Audio Investments and Promotions at Horizon Media. “The platform continues to evolve to include features that are essential in evaluating and optimizing media schedules. We are impressed with the company’s growing focus on supporting new channels of distribution in the audio space, which is critical as we migrate further into streaming, podcasting and voice.”


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