Spanish Broadcasting System Chairman and CEO Raúl Alarcón has been named by Billboard as one of the 2018 “Latin Music Power Players.” Billboard‘s list recognizes the most authoritative voices in the Latin music industry across labels, management, media companies, streaming services, and multi-sector organizations.
Other SBS executives were also recognized by Billboard on the annual list. EVP of Programming Jesus Salas, and SBS Entertainment Senior Vice President Lucas Piña were presented with the recognition during the “Latin Music Power Players” cocktail which took place this past November 1, 2018 at the W Hotel in South Beach.
Leila Cobo, Billboard‘s Executive Director, Latin Content & Programming, said, “When we look back on great companies that have become institutions, we often forget that someone had to give them life and battle the obstacles for years. Raúl Alarcόn continues the legacy of his father Pablo Raúl Alarcón Sr., an incredible visionary that did something unheard of at the time — start a Hispanic media company and develop it into one of the largest in the Hispanic market. His perseverance and motivation has helped not only build a company like SBS, but build an industry for the Hispanic market.”
Alarcón joined SBS in 1983 as an Account Executive and has been President and Director since October 1985 and Chief Executive Officer since June 1994. On November 2, 1999, Mr. Alarcón became Chairman of the Board of Directors and continues as Chief Executive Officer and President.
“To be recognized by Billboard as one of the Latin Music Power Players is an honor which I would like to share with the millions of Hispanic entrepreneurs in America who are transforming and shaping our industry,” said Mr. Alarcón. “It’s certainly humbling to be recognized by the radio industry and my peers. I would like to dedicate this award to the hardworking SBS family.”
