Entravision Announces Two New Hires

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The company has named Mark Garcia SVP of Integrated Marketing Solutions in McAllen, TX. He will report to Lilly Gonzalez, EVP of Integrated Marketing Solutions, East Coast, Entravision. In addition, Pulpo Media (an Entravision company) has appointed Laura Willis to the position of VP of Digital Sales. She will report to Solange Curutchet, EVP at Pulpo Media.

Prior to his appointment, Mr. Garcia was Director of Sales at Nexstar Broadcasting in El Paso, working with TV affiliates and digital entities. Before Nexstar he served as a National Sales Manager in Dallas for 11 Entravision Texas stations and Account Executive at Entravision in El Paso.

“Mark has extensive experience in broadcast sales, both locally in Texas and nationally, and brings a strong understanding of our unique capabilities and platforms. We’re glad to have him rejoin the Entravision team and look forward to benefiting from his leadership and sales expertise,” said Gonzalez.

Prior to her appointment, Ms. Willis was Director of Integrated Sales at Meredith/People en Español in New York. Before that, she was Senior Sales Director at Pulpo Media where she leveraged her agency experience to create and sell through customized integrated solutions across the Entravision platform.

“Laura has extensive strategic advertising media experience in executive agency and sales roles. Her ability to attract clients and build relationships through her expertise in Hispanic marketing will prove invaluable to Pulpo Media. We are happy to have her rejoin the Pulpo team and look forward to benefiting from her leadership,” said Curutchet.

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