Talk about non-traditional revenue! iHeartMedia is celebrating the release of the film Bohemian Rhapsody, which is the story of the rock band Queen, with a first-ever nationwide song roadblock on November 1 at 9 a.m. The roadblock will include more than 650 iHeartMedia stations and websites. Every station will play the six-minute version of Queen’s “Bohemian Rhapsody.” The film opens November 2.
“This nationwide celebration of ‘Bohemian Rhapsody’ will allow multiple generations of music lovers to enjoy the work of the incomparable Queen and the late Freddie Mercury,” said Twentieth Century Fox Marketing Executives Julie Rieger and Michelle Marks. “From lifelong Queen fans to those hearing the song for the first time, listeners across the country will be able to experience the eclectic energy of this undeniably groundbreaking group through this exciting partnership with iHeartMedia.”
iHeart stations will also air promos and brand spots to count down the days until the movie hits theaters. The promotion will also include an all-day digital takeover across the iHeartRadio network, including iHeart.com and station websites, featuring streaming audio and banners.