It’s A Hallmark (Holiday Music) Moment

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Hallmark Channel and SiriusXM have announced a new 24/7 holiday music channel, Hallmark Channel Radio, which is scheduled to launch on Thursday, November 1, in conjunction with the network’s highly popular “Countdown to Christmas” programming event.

SiriusXM’s Hallmark Channel Radio will play timeless Christmas carols and music introduced by top network talent, including LeAnn Rimes, Holly Robinson Peete, Lacey Chabert, Danica McKellar, Kellie Pickler, and others. Hallmark Channel stars will also open up about their personal yuletide traditions, share their own favorite songs from the season, and take listeners behind the scenes of their new “Countdown to Christmas” movies.

The channel will be accessible through December 29 via satellite on channel 70, through the SiriusXM app on smartphones and other connected devices, as well as online at siriusxm.com. Hallmark Channel’s 2018 “Countdown to Christmas” begins October 26 and will feature an unprecedented 24/7 slate of 22 all-new original holiday movies, as well as fan-favorites from years past.

2 COMMENTS

  1. Hey, why not an all-holiday music format for all the holidays, patterned after the famous 1942 movie “Holiday Inn”: Christmas music for most of the time, especially from November through early January, patriotic music for Memorial Day, July 4, and Veterans Day, and some work-related songs for Labor Day. Add some spooky stuff for Halloween. If the AC-formatted stations show a sharp uptick in ratings when they go all-Christmas, why not make this a regular format? I’m sure someone would listen to it! The only downside to Christmas music: You have 15 or 20 titles by 300 artists. Maybe some marginal AM station could do this. At least it’s an alternative to a steady diet of political rants, hellfire and brimstone, and infomercials for an assortment of quack remedies, questionable real estate deals, and various gadgets that dominate AM radio these days.

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