Entercom and 93.3 Planet Rocks (WTPT-FM) in Greenville, announced Monday a partnership with Thomas Creek Brewery, Greenville’s oldest family-owned brewery, to create The Rise Guys P1 Pilsner, inspired by the station’s top-rated morning show The Rise Guys. Brewed especially for The Planet’s devoted “P1” fans, the Rise Guys P1 Pilsner is a light, crisp, clean, classic German-style lager with 5.0% alcohol. The Rise Guys P1 Pilsner is available on draft and in cans in North Carolina, South Carolina, Tennessee, and Georgia.
“We are excited about this partnership and the ability to share the best beer on The Planet with our dedicated fans,” said Steve Sinicropi, SVP and Market Manager, Entercom Greenville-Spartanburg. “The Rise Guys P1 Pilsner is a salute to the P1 army. This refreshing and crushable beer fits our personalities and those of our listeners.”
“My radio dial has been locked on 93.3 The Planet for years, and we are honored to bring The Rise Guys’ personalities to life with this amazing craft pilsner,” said Tom Davis, brewmaster and co-founder, Thomas Creek Brewery. “Creating and brewing the Rise Guys P1 Pilsner was an incredible opportunity and we’re thrilled to be putting a great tasting beer in the hands of P1s.”
A list of upcoming activation events and locations selling the P1 Pilsner can be found at www.933theplanetrocks.com.
