According to eMarketer, by 2020, mobile will make up 43% of all ad spending. By 2022 eMarketer projects that mobile will double the amount of money spent on Television advertising which translates to $141.36 billion.
According to MediaPost Mobile will take in $76.17 billion in ad revenue. “That’s easily more than the $69.87 billion going to TV, and far ahead of print’s $18.74 billion, radio’s $14.41 billion, and out-of-home’s $8.08 billion.”
