Wednesday night Skyview Networks, CBS Audio and ABC Radio kicked off the upfront season with an event called “Experience Beyond.” In attendance were some of radio’s biggest network radio advertisers. Buyers from Los Angeles, Chicago, Philadelphia, Boston and Atlanta attended the event where Skyview showcased talent and programming. This is CBS Evening News’ Jeff Glor.
ABC Radio personalities spoke about their deep connection with audiences, which included David Muir, host of ABC World News Tonight, Sara Haines, co-anchor of ABC’s new daytime hit GMA Day and Dr. Jennifer Ashton, ABC’s chief health and medical correspondent. Representing CBS Audio and speaking to their dedication to news and entertainment content, Jeff Glor, host of CBS Evening News, Deborah Norville, host of Inside Edition, and Martha Teichner of CBS Sunday Morning took the stage.
“This really was a magical night that allowed us to share the exceptional programming we offer our advertising partners,” said Jeanne-Marie Condo, EVP/General Manager, Skyview Networks. “ABC and CBS are two of the most influential brands in media, and agencies were able to hear their integration plans directly from the networks and engage with the talent driving many of these platforms. Showcasing Skyview sports, former New York Mets superstar and current broadcaster, Keith Hernandez, illustrated the emotional connection listeners have with play-by-play, which is the heartbeat of Skyview.”
