The company’s foray into Esports is called BEASLEY XP and kicks off with the acquisition of the syndicated Esports gaming lifestyle radio show, CHECKPOINT RADIO. The announcement was made Tuesday at the 2018 Esports Business Summit in Vegas. Pictured with CEO Caroline Beasley are co-hosts Nathan Bender and Joe Sloan.
CHECKPOINT is a weekly two-hour show featuring Bender, Sloan, Norris Howard, and Robbie Landis. The program can currently be heard on Beasley Media Group’s WBZ-FM/98.5 The Sports Hub in Boston, and 97.5 The Fanatic in Philadelphia, as well as 58 other markets across the United States and Canada on Westwood One.
Caroline Beasley said, “Our company is excited to enter the growing arena of Esports. It’s a great way for us to reach future generations of listeners as we continue to focus on new and innovative ways to grow and transform the way we do business as a company.”
“Beasley Media Group is committed to great content creation and content acquisition,” said EVP of Strategy and Innovation Buzz Knight. “Adding CHECKPOINT to our roster brings us into the innovative world of Esports.”