Westwood One is launching a new weekday morning show pairing the popular Urban voices of former Hot 105 FM/Miami personality Rick Party and former Kiss 104.1 FM/Atlanta personality Sasha the Diva. Rick and Sasha will air live mornings 6-10 a.m. in all time zones across America plus be available for other dayparts and Urban formats. The program will include comedian Benji Brown along with other talent.
“The natural chemistry between Rick and Sasha is undeniable and deserves a wide audience with the reach and scale that only Westwood One has to offer,” said Suzanne Grimes, EVP Marketing for Cumulus Media and President, Westwood One. “Rick and Sasha delivers personality, energy, and authenticity to younger Urban AC listeners and the brand marketers hoping to reach them.”
The show launches January 1, 2019.