Digital solutions provider SoCast has launched a new digital ad platform called SoCast Ads. The new product was created to help local sellers use data from their station’s website, app and social media pages along with other digital products. The platform enables the sale and management of online display, video, and mobile. The platform includes digital advertising selling and management tools, weekly campaign reports and geo-targeting and geo-fencing capabilities. The goal of the product is to help radio stations generate more digital revenue from local advertisers.